Wall Street Journal reported that General Motors has spent U.S. $ 10 million for advertising on social networking site Facebook. GM revealed that the ads they put on Facebook does not have a significant impact and is very inefficient for the company.
The action taken by the GM will certainly affect the overall revenue up. Currently the largest source of revenue comes from advertising Facebook. If the business in its advertising decline, the revenue Facebook is definitely not going as expected. Until now Facebook has not figured out how to get a new source of income is more effective, than through advertising.
GM party, began to reevaluate the installation of its advertising strategy in Facebook earlier this year after the team began to question the effectiveness of their marketing ad. GM marketing executives also met with the manager up to address concerns about the effectiveness of their ads on Facebook.
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