Apple topped the Most Valuable Brand in the world

GadgetFan - Building a brand is not easy, it needs hard and sincere efforts to create a brand can be recalled by its market share. Apple, McDonald, Mercedes Benz, Ford, Nike, Louis Vutton, etc. are companies that can build a brand that is not easy to process in their respective fields.
Recently, through an annual study conducted by Millward brandz Brown Optimor. Apple back in first position with a brand value reaching USD 182.95 billion. Earlier, last year, Apple also topped last year with a value of USD 153.3 billion.
Millward Brown Optimor results of the analysis, which was released last night (22/05), based on financial data, market intelligence and consumer opinion related to brand equity.
In addition to Apple, there is the name of IBM, Google and Microsoft who are in the Top 5 Most Valuable Brand in the world. IBM was second with a brand value of U.S. $ 116 billion, this year's Google that IBM stepped in the previous year was in second place. Meanwhile, Google on this year in third place with a brand value of USD 108 billion.
McDonald fourth place there, is the only brand that does not come from a perch in the technology category 5 well-known brand in the world. McDonald has a brand valuation senila iUSD 95.2 billion. Then, for the fifth position of the existing Microsoft brandnya reached USD 76.7 billion.
Control technology 4 brand in the Top 5, for other industry good food, fashion and automotive rely on technology to develop, so it is only natural brand in the category of technology has great value.
Then, what about the value of Facebook shares continue to fall on the Nasdaq stock trading two days?
Of the 100 most valuable brands in the world, Facebook has increased very rapidly this year, up which last year came in the 35th, this year and are up 16 ranking at No. 19 with a brand value of U.S. $ 33.2 billion .
Here is a picture of the research results brandz annual study conducted by Millward Brown Optimor.